During my time as a Senior Associate of Design Optimization at Condé Nast, I have been able to create the YouTube thumbnails for Architectural Digest, Glamour, Allure, Teen Vogue, Epicurious, and Self. My design is completely data-driven, and I find that many of my day to day responsibilities lie in actively charting analytics on our most recent videos and re-optimizing our older library content. I have organized A/B/C testing across brands using YouTube’s most recent feature has been an exciting new advancement and invaluable tool.