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Marco Polo is a video messaging app that allows communication easier between people who are far apart. The convenience of Marco Polo is that you record a video message and send it to your friend and they can watch and respond at their leisure (hence the name Marco Polo). This redesign of the app allows for clearer organization within the app’s various functions. Marco Polo is used by an older demographic, so the branding is made to feel more mature and to appeal to that audience.
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